Case study 2: HOW TO DEAL WITH RETAIL DATABASE.

About Project

Challenge

The client is one of the remarkable manufacturers in home appliances. Its in-house data did not provide them a complete picture of its relative position to other competitors. Retail database is the key to unlock these concerns. Based on this, they can watch out the opportunities & threats and define internal & external issues. As the role of retail research experts, we went beyond the agency service to be their true partner in business understanding & strategic planning.

Solutions

Based on the monthly database shared by client, we have deep dived and come back with the comprehensive report which included the market overview, region performance, distribution highlights as well as consumer support KPIs. Besides, specific business questions have also been investigated.

Result

The reports with instant issue and market trend were critical for our client to evaluate their business activities as well as support the decision making in the next steps. Moreover, the ad-hoc reports to analyze specific issues in the market have also been the creditable source assisting the team in planning further action.